Walker Books has brought forward the publication of the new Alex Rider novel, Crocodile Tears, to this autumn after author Anthony Horowitz delivered the manuscript earlier than expected. The announcement will be welcome news to the book trade in the run-up to what is expected to be a difficult Christmas on the high street.
The last Alex Rider title, Snakehead, was published in 2007 and achieved £2m of sales in hardback and paperback (figs from Nielsen BookScan TCM). The eighth Alex Rider novel will now publish on 12th November.
Next year marks the tenth anniversary of Alex Rider. Walker Books’ publishing director Jane Winterbotham said that Horowitz’ family appeal would be the focus of the marketing, sales, PR and events programmes. "We believe that in a challenging economic climate retail needs its strongest brands more than ever before," she said.